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Albufeira promoted in Dutch fair dedicated to senior tourism


The Albufeira Promotion Agency (APAL) - Tourism will participate in Albufeira, between 11-15 September, at the fair 50 Plus Beurs, in Utrecht, in the Netherlands, an event specially devoted to the senior segment of tourism, which has about 100,000 visitors and 600 exhibitors.

Albufeira Car Hire AlgarveAsserting itself as the most important initiative in its segment in the Netherlands, this fair multiproduct integrates various topics like vacation, travel, leisure, health and wellness, fashion and accessories, education, cuisine, arts and culture, among others.

Given the high number of visitors and your target audience (people over 50), the fair is assumed as one of the most relevant events to promote winter holidays and longer stays.

"The participation of Albufeira this show has so aim to strengthen the positioning, promotion and brand exposure Albufeira along this segment of the market, seeking to promote the destination for winter holidays", says APAL.

Products like golf, food and wine, diving, bike routes, hiking, bird watching and tours of the coast, will be highlighted at the booth of Albufeira and presented in a complementary and added value to offer good hospitality, coupled with good temperature the Algarve enjoys during that period.

"The region must also be stated as a winter destination. The strong seasonality observed in the Algarve can only be alleviated with new products for specific segments. In winter, the housing must be combined with other offers and service. We must learn to enjoy what our area offers us, "said the chairman of APAL, Desiderio Silva.

This action falls within the scope of cooperation protocols signed with the municipality of Albufeira, the main strategic partner of APAL, and the Algarve Tourism Association to promote referring to foreign markets.

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